Building on the reemergence and success of the Custom Chrome Dealer Show in 2010, this year’s Dealer Show proved to be bigger, better and more valuable to attending dealers. For Custom Chrome preferred dealers and vendor partners, the 2011 version is giving every attendee the opportunity to educate, discuss and do business.

Held at the Santa Clara Convention Center in the heart of Silicon Valley, the Dealer Show included over 80 vendors and hundreds of CCI authorized dealers from across the country and from around the world. Included in the planned activities were special show discounted pricing, vendor product seminars, the annual Dealer Welcome Reception, the Saturday Custom Chrome Dealer Show Party and the North American Championship of the Custom Chrome International Bike Show Series. Also included in the weekend were valuable prize giveaways to dealers and Custom Chrome sales representatives, all rewarding the efforts and hard work of the past year.

Said Antonio “The Godfather” Renzi of Modesto Custom Cycles, “Custom Chrome gives me a tremendous amount of value all in one place during the Dealer Show. I can visit one of the most beautiful areas of the country, talk with the best aftermarket parts vendors in the industry one on one, get up to date training, see great bikes and have a GREAT time.”

The Custom Chrome Dealer Show 2011 also included, as an industry first, an open to the public day on Sunday, March 20th. Visitors got to mingle with vendors, custom bike builders and industry insiders throughout the day while viewing the competing bikes on display.

“Custom Chrome has just redefined what a dealer or trade show really is,” said Nick O’Kane, Powersports Business Manager for K&N. “Great facilities, a staff that bends over backwards to meet vendor needs, great entertainment, a world class bike show and a jam packed public day. As a vendor, what more can I ask for?”